FNDHer was born from a gap Insurgo X founder Nika Lawrie saw across the business coaching industry. While countless programs focused on tactics and hustle, very few addressed what women founders truly needed to grow: confidence, clarity, health, and meaningful connection.
Nika recognized that many talented entrepreneurs weren’t failing because they lacked strategy. They were burned out, overwhelmed, and disconnected from their power. The system was teaching women to do more, but not to become stronger, healthier, and more aligned leaders.
So she created FNDHer, a founder development company designed to transform the woman behind the business, not just the business itself. FNDHer blends identity work, well-being, and practical business growth tools to help women step into who they are meant to become and build thriving companies from that place of strength.
The name FNDHer is a play on words, representing both the Founder building her business and the woman who has finally found herself, her confidence, purpose, and path forward.
Through clear positioning, brand development, and a powerful transformation framework, Insurgo X built FNDHer from concept to movement, creating a platform that supports women in rising out of burnout and into aligned, sustainable success.
This project reflects Insurgo X’s core belief that when founders grow stronger, their businesses grow faster and with greater impact.
A growth mindset embraces challenges and sees failures as opportunities for learning. This perspective is vital for entrepreneurs.